Ready to discover the best ways on how to make money blogging? If you haven’t started your blog yet, here’s the step-by-step beginner’s guide.
Most people are not aware of all the different ways to monetize a blog, and are more than likely leaving money on the table.
6 Powerful Methods to Make Money Blogging:
- Affiliate Links
It’s no secret traditional forms of business (brick-and-mortar) are crumbling, and yet only a handful seem to be taking advantage of the shift in how products are sold.
Why is this shift happening?
Buying online saves time! No one wants to wade through lines, deal with annoyed workers, and struggle to find what they’re looking for. Today, blogs are the perfect platforms to inform readers about a product. In this way, buyers can be more informed and feel a greater level of confidence making purchases.
These are some common products sold on blogs:
- Handmade items
- Clothing (t-shirts, hoodies, socks, hats, etc.)
Currently bloggers are riding the massive wave of ecommerce using platforms like Shopify. Shopify enables users to easily create a virtual store to sell their products (e.g. clothing, watches, jewelry, gear, makeup, etc).
Shopify Case Study
Hierbas Organicas built an enourmous ecommerce store around their blog on organic plants and spices. Within a year this hybrid website landed some pretty remarkable numbers! According to Shopify’s store analytics, the 2-year-old website moved ~$275,000 worth of products in the last 12 months.
By educating potential customers on organic food culture, and bringing value through blog posts, Hierbas Organicas was able to build trust in readers.
This one is not unique to blogging, but it’s there nonetheless like any outlet that has attention. After attracting some website traffic, companies are willing to pay you to promote their brand.
Google AdSense is the go-to service to enable advertisements on your blog. In terms of pay, rates vary depending on website niche and category. It typically won’t bring in mountains of money unless you are garnering some serious traffic. Note: not many bloggers rely solely on ads to bring in money, but it’s still a good income stream.
For example, on YouTube’s platform, channels make roughly $100 per 50,000 views with AdSense. The earnings aren’t Earth-shattering, but it adds up, plus you don’t have to think about it.
Selling a service is an underutilized monetization method among bloggers. Freelancing and coaching have huge markets with growing potential!
Service in these areas are popular:
- Website development
- Software development
- Graphic design
- Logo design
- Video production
- Blog writing
Blogging about the field of expertise is extremely powerful. Communicating an authority on a subject, can be accomplished by filling your blog with helpful content. Using a blog to bring awareness creates a passive gateway to leads, instead of hunting for them individually.
Coaching is another popular route taken by bloggers who have established themselves as an authority. The internet makes this possible!
In the past, a “coach” for website development would’ve been stuck with only the people in his or her city… today your reach is limitless.
If you are honestly good at what you do, I can almost guarantee there are people out there who would pay you to educate them.
– SECRET INGREDIENTS –
- Use a middle man. Upwork is a fantastic platform to protect you (the freelancer) and the client.
- Show don’t tell… it’s far more convincing to demonstrate expertise instead of saying you have it.
- Current > New. It is much easier to take care of current clients, instead of constantly finding new ones (any successful business will confirm this).
4. Affiliate Links
Affiliate links connect a relevant audience to products they may be interested in. If someone clicks the link and makes a purchase, you earn a commission. It’s one of the hottest ways these days to make money blogging.
Amazon Associates is the largest affiliate program online.
(Amazon Associates dashboard)
It’s not surprising, considering Amazon is the largest ecommerce platform (bringing in $94.7 billion last year). Around the web, affiliate links are most commonly found in product reviews (both on YouTube and blogs).
If someone made a review on Beats headphones, they likely included a unique link (affiliate link) at the end.
Example Earnings Breakdown
If the headphones are $200, Amazon pays a commission of about 3%-10% of the price upon sale. So, if 3 people clicked the reviewer’s link and bought the headphones, the reviewer would earn roughly $30.
Bear in mind, there are different guidelines that must be followed with various affiliate programs. Still, it can be an excellent way to earn money with your blog.
Unless you’re behind the scenes, or know someone personally, very few people know how big sponsorships are getting. With sponsorships, the same principle applies that did with advertising.
Businesses are willing to pay money to get their brand in front of people, and in some cases a lot of money!
Let’s put sponsorships into context using Instagram. It is well documented the Kardashian family receives upwards of $500,000 per ad promotion on their IG accounts. Honestly, when you consider each of their posts will receive millions of impressions, the price isn’t that outlandish.
What’s the difference? Raw numbers don’t reveal much, however the biggest difference is one method of advertising is newer than the other.
– SECRET INGREDIENTS –
- Endorsing products can be a slippery slope, be sure the company is good quality and aligns with your audience. A paid ad for a lawn mower posted on a makeup blog probably wouldn’t be the best match.
- Be sure both parties are on the same page. Oftentimes, companies will require you to stick to a script when promoting their product. If you can’t negotiate a delivery both groups are happy with, it might be best to walk. There’s plenty of companies out there who will respect your creative, Casey Neistat is known for going outside the lines with sponsorships… and it has served him well!
We are living in the age of influencers… people with a large social following. Leading marketers are saying everyone is a media agency these days, because everything you put out there contributes to your personal brand.
Bloggers, YouTubers, Instagram influencers, Snapchat influencers, Facebook pages, ALL operate as a person brand.
When you boil it down, attention is the only variable of interest, and if you have it money follows.
Therefore, blogging (if done right) will bring awareness to your brand, leading to more attention… which again is today’s dominating metric! Anyone can do this… let me say it one more time, anyone can do this.
I can feel some self doubt through the screen.
Look, I’m not telling you it’s necessarily easy, but with persistence it can 100% be done.
Case studies of influencers who are crushing it:
- Twitter account that posts cool facts ($500k/yr)
UberFacts cooked up the idea to share sub-140 character facts, and you could say it worked out pretty well. Kris Sanchez, the owner of the account, could have remained anonymous and continued building his massive fact sharing profile, but he decided to put a face behind the name.
Takeaway: there’s nothing groundbreaking about the premise itself, the success was in his persistence and hustling on Twitter.
- Podcast about business ($50k/month)
John Dumas, owner of Entrepreneur on Fire, built a personal brand communicating to business minded people via voice. He’s been in the game for years, and is clearly very passionate about the message.This is an excellent example that it’s not just video and the written word that someone can build power platforms with.
Takeaway: If you aren’t interested in being on camera or writing, there is a third method of communication, don’t forget about it.
- Improve Photography Blog ($500k/yr)
You don’t have to pioneer a field to do well with a blog. Improve Photography built their website around reviewing products, not necessarily how to use them.The owner of Improvephotography.com claimed to make $500k in 2014… no longer revealing more recent numbers. A lot of the income comes from affiliate sales and sponsorships.
Takeaway: Any niche is fair game; it all comes down to how you execute on it.
If you feel overwhelmed with all these different methods, the best piece of advice I’d give you is what I said about a thousand words north of here…
the only variable of interest is attention, and if you have it money follows.
Best wishes, and feel free to leave a comment I’d love to hear from you 😀
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This post may contain affiliate links, please read my disclosure for more info.
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